Thuli Tables
Producer, Co-Director, Director of Photography, Editor
Thuli Tables designs and crafts beautiful chiropractic tables in the Driftless Region of Wisconsin. As a company initially founded on excellent customer service and word-of-mouth sales, the company has been expanding into marketing and advertising, and it decided it was time to create a brand video that tells its story. It’s a blend of a short doc and a commercial.
Thuli Tables has a marketing coordinator who handles the strategy for all online marketing initiatives, as well as content creation and creative direction. He came to me because he knew exactly what he needed, no more, no less. He didn’t need a creative agency with a ton of business overhead. Ge required a lean, highly skilled, two-person team with advanced cinema equipment and keen storytelling skills to help him create a visually beautiful and emotionally evocative piece.
This is my favorite kind of project. It was slow enough to allow for the creation of beautiful cinema, but the story was driven by verité documentary-style filming and on-location interviews. No scripts. No strategy. Authentic storytelling at its finest. And I think it works wonderfully.
They didn’t want a commercial, they didn’t want to brag, and they didn’t want to sell you. They tried to authentically tell their story and let you see the value for yourself.
Stephen Perry Smith Architects
Producer, Director, Director of Photography, Editor
Mind+ Neurology
Co-Producer, Director, Co-Director of Photography, Editor
Mind+ Neurology is a leader in migraine treatment and care. The following testimonial series featuring Beth, Nikki, and Martin each shares powerful firsthand experiences of living with debilitating migraines and the life-changing impact of Mind+’s care.
From a production standpoint, this project is a strong example of what can be achieved in just two days with a focused plan and a skilled, three-person crew. During the creative phase, our goal was to capture the calm, compassionate spirit of the Mind+ team and to inspire hope in those who have been chronically suffering and unable to find relief.
We captured the patients’ stories through interviews, in their home environments, and during meaningful moments with their families. These intimate scenes added emotional authenticity and effectively illustrated the entire arc of their recovery journeys. In the end, these videos don’t just showcase outstanding care; they share real stories of lives reclaimed.
Pronghorn Resort
Co-Producer, Director, Co-Director of Photography, Photographer, Editor
Pronghorn Resort (now known as Juniper Preserve) is a golf course, resort, and real estate developer in Bend, OR. When they came to me, they had a need to redesign their brand completely. The goal was to transform their outdated, dungeon-like, golf-forward aesthetic into a nationally acclaimed wellness destination for residents, members, and guests. They had concrete goals to sell more real estate on property, book more hotel stays, book more high-end lodge stays, establish themselves as a foodie destination, and promote more community events, wellness events, weddings, and corporate retreats. This project was unique in that it required an immense amount of stylized photography and video assets to re-establish their brand, website, and social media content. The overall mood of the project was to convey a sentimental and dreamy California vibe, as it aimed to attract families, couples, weddings, and the wellness community.
Sacred Blossom Farm
Co-Director of Photography, Co-Editor
Tony D, a world nomad turned regenerative farmer, is on a mission to deliver herbal teas that nourish people and the planet. I first met Tony while working on a film production for the Wisconsin Foodie TV show. I learned that his new farm, Sacred Blossom, was in need of marketing and advertising support. In 2024, a creative partner and I took on a comprehensive project to elevate his brand. We helped develop a new website, launched an Amazon storefront, and produced a range of marketing assets, including a brand video, several product videos, website loops, studio photography, farm and process photography, branding elements, and package design. Since the Wisconsin Foodie episode aired and our marketing efforts went live, Tony’s business has experienced significant growth. Today, Sacred Blossom Farm teas are readily available both online and in retail stores and co-ops throughout Wisconsin.
This project is a clear example of how building the right community helps accomplish any need. A mark of a talented producer is knowing when to contract professional skilled contractors. I work with Scotify Studios for website hosting and design. I maintain a list of trusted contractors and creatives to help scale your project to life.